Almonds: The most desired ingredient in snack bars

Bars are a big deal.

With more consumers seeking convenience, the bar category is growing rapidly –snack and cereal bar launches have grown by more than 80% over the last five years.¹ There’s even more room for innovation, as bars are now consumed by 53% of adults, and breakfast/granola bars alone are eaten by 46%.³

Almonds fuel rapid growth in the category ².

Last year, there were over 2,000 new bar product introductions globally. Volume, unit and dollar sales of bars that contained almonds significantly outpaced overall category growth.

#1 Desired ingredient.³

When asked to create their “ideal” bar, surveyed consumers selected almonds as the most desired ingredient. They felt almonds make a bar “crunchier”, “more nutritious” and “tastier”.

Bars with big impact.

Gram for gram, almonds are the tree nut highest in protein, fibre, calcium, vitamin E, riboflavin and niacin. They’re also a leading food source of magnesium. With 6 grams of satisfying protein and 4 grams of fibre in every serving, almonds provide the “fuller for longer” feeling consumers crave.