5 Almond Trends This Year, Plus 7 Almond Myths Cracked Open

Everything You Need to Know About the Benefits of Almonds This Year

As the food and beverage industry evolves in line with regulation, legislation and ever-changing consumer needs and demands, almonds continue to support relevant product innovation. Read below for a refresher on all things almonds this year, including how their nutritional value responds to top health and wellness trends, how California almonds are responsibly grown, debunked myths, and the opportunities social media can bring for almonds.

Top Trends for Almonds in 2023

The food and beverage industry continues to be influenced by a nexus of evolving economic, environmental, and social impacts, as well as changing consumer tastes. As a natural, healthy and responsibly grown ingredient, California almonds are invaluable to food manufacturers looking to future-proof their products or reformulate for new audiences – providing wholesome indulgence and functional benefits.

According to Innova Market Insights, the 2023 top five consumer trends where almonds can really help manufacturers are:

1. Unpuzzle Health
2. Redefining Value
3. Plant-based: Unlocking a New Narrative
4. Farming the Future
5. Positively Imperfect

Click here to learn more about these almond trends.

7 Almond Myths That Need to be Cracked Open

The benefits of almonds are many, from their nutritional value to the industry’s zero-waste farming practices. However, there are a few myths about the world’s #1 nut that need to be cracked open.

Through years of research into almonds’ nutritional benefits as well as constant research and investment in farming practices to grow almonds in better, safer and healthier ways, we bust seven of the most popular misconceptions about almonds. Do you want to know whether almonds really contribute to weight gain, or if the nut is the only usable part of the crop?

Click here to debunk these almond myths for yourself.

Social Media-Minded Manufacturing of Almonds

Eating habits and trends are increasingly influenced by what consumers see and follow online. Social media shapes the future of food, and product developers can leverage learnings from the digital landscape to maintain the relevancy of food and beverages.

In a recent panel discussion, three experts in food trends, social media, and the psychology of appetite broke down how and when social media influences the food we eat, informs product innovation, and the role for an ingredient as versatile as almonds. Watch the panel on-demand to learn more about the impact and opportunities of social media on food manufacturing.

Click here to watch the 30-minute discussion.

From the Orchard

To de-bunk some commonly held myths about how almonds are grown  we have collaborated with best-selling magazines Men’s Health and Women’s Health to set the record straight about California almonds’ responsible growing practices.

The Men’s Health content features almond farmer Danielle Veenstra and ABC’s Chief Science Officer Dr Josette Lewis, along with Rory Crowley from Project Apis.m and Dietitian, Juliette Kellow. Together they discuss everything from almonds’ health benefits to pollinator health and biodiversity, water and zero waste.

Women’s Health also hand-picked Danielle to be the face of their article, which highlights sustainability initiatives underway on her almond farm and across the industry.

The content is now live across Men’s Health in the UK, Germany, France and Italy, and Women’s Health in the UK and Germany. It is helpful resource for consumers who might have questions about how California almonds are grown.

Almonds in Action

Momentum for plant-based continues this year, which is no surprise! With over 14 forms, almonds are a versatile plant-based ingredient, providing endless possibilities for plant-based products. In these recipes, almonds support convenient snacking to indulgent spreads.

Fire more almond recipes here.

Craving More Crunch?

We’re looking forward to attending and seeing you at these EU-based upcoming shows this spring:

• ISM International Sweets and Biscuits Fair in Cologne, Germany (April 23-25)
• Food Innovate, Milan (May 9-10)

We will be walking the show floors, participating in sessions, and will be available to meet with you to answer your almond questions. Please reach out to foodprofessionals@almonds.com if you’d like to connect in-person.