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Meet the Staff

The Almond Board of California is a diverse group of almond professionals that is advancing almonds throughout the world, maximising the impact of California almonds, and embracing innovation and research. Meet the key staff members who work at the Almond Board.

Staff

Julie Adams

Julie Adams

Vice President, Global Technical & Regulatory Affairs

Julie Adams is Vice President, Global Technical and Regulatory Affairs of the Almond Board of California. Julie joined the Board in 2000. Her responsibilities include monitoring and developing strategies to address international trade policy and technical issues such as food safety, market access, Codex standards, phytosanitary requirements, regulatory changes and other areas which impact worldwide production and shipment of California almonds. She oversees the Almond Board’s industry services activities, which is responsible for compliance and food safety programs. Julie has been responsible for coordinating government affairs efforts with State and Federal authorities, including consultations with USDA and global authorities related to import controls and certification programs.   Julie chairs the Nut Processors Working Group of the European Snacks Association, as well as serving as vice chair of the International Tree Nut Council’s (INC) Scientific Committee. She has served for several years on the U.S. Agricultural Trade Advisory Committee for Fruits & Vegetables.   Prior to joining the Board, Julie spent over 15 years with the American Peanut Council, based in Washington, DC and London.
Julie Adams

Julie Adams

Vice President, Global Technical & Regulatory Affairs

Tim Birmingham

Tim Birmingham

Director, Quality Assurance and Industry Services

Tim Birmingham joined the Almond Board of California in 2007 as the Associate Director of Industry Relations/Food Quality and Safety. His efforts are focused on actions that will continue to help address emerging and existing food safety issues, as well as ensure the ability to effectively address and identify issues that impact almond quality. Tim serves as the staff liaison for the Almond Quality and Food Safety Committee and is integral in execution of the food quality and safety program. He manages research efforts in these areas helping to ensure confidence in almonds as a safe, healthy, quality food product. He was integral in the implementation of the 2007 program for mandatory pasteurization of almonds and continues to be at the forefront of evaluation of technologies which may be of use for almond pasteurization. His professional career includes over fifteen years of experience in food processing, product and process quality, process validation, food safety and microbiology. Tim is a veteran of the United States Marine Corps, having served in Operation Desert Storm.
Tim Birmingham

Tim Birmingham

Director, Quality Assurance and Industry Services

Emily Fleischmann

Emily Fleischmann

Vice President, Global Market Development

Emily is the Senior Director Global Marketing at the Almond Board of California, where she leads the strategy and implementation of the Board’s global marketing investment including both consumer and trade activities. She joined the Almond Board of California in 2016, after 12 years in Brand Management at food companies. First, at Kraft Foods working on the Oscar Mayer and Lunchables brands followed by California-based Foster Farms managing the company’s Prepared Foods business.   Prior to her career in marketing, she worked in accounting and finance.  She honed her analytic and general business skills in roles at one of the Big 5 accounting firms and global finance with Nike and InFocus Systems.   Emily graduated from Illinois Wesleyan University with a BA in Accounting and the University of North Carolina, Kenan-Flagler School of Business with an MBA in Brand Management. She relocated to California’s Central Valley in 2016 and resides in Turlock, CA along with her husband, son and daughter.  Emily enjoys spending time with her family and embracing all the beautiful outdoor activities California has to offer.
Emily Fleischmann

Emily Fleischmann

Vice President, Global Market Development

Guangwei Huang

Guangwei Huang

Associate Director, Food Research and Technology

Guangwei has worked at the Almond Board of California since 2001 in various roles, most recently as Associate Director, Food Research and Technology. He directs and manages research in almond quality, safety and processing technology, co-product utilization, harvesting technologies, etc., and he conducts trade education events and food professional outreach activities. Guangwei had played an instrumental role in development of the almond mandatory pasteurization rule. The thermal lethality and surrogate microbial challenge validation guidelines that he developed for existing almond processes and new pasteurization processes based on the findings from extensive research are now widely followed by other nut and low moisture food industries. Presently, he is spending more time in finding more value-added options for almond coproducts including almond hulls, shells, and woody biomass, and better solutions to reduce dust during almond harvest.   Before joining ABC in 2001, Guangwei worked for companies in business of dried fruits and nuts, Mexico frozen foods, organic baby foods and almond processing in California. He had also spent about seven years with the China National Centre for Food Safety Risk Assessment to develop national methods and standards for pesticide residues and contaminants in foods before coming to California in 1990.   Guangwei obtained a B.S. degree in sanitary inspection and technology in 1983 from Sichuan University, and M.S. degree in Food Science from University of California, Davis in 1993.   Guangwei is a member of IFT, IAFP and AACC, an Executive Board of Director for Subcommittee of China Snack Foods. He had also served as a secretary and president for CAFS, and Board of Director for CIFST.
Guangwei Huang

Guangwei Huang

Associate Director, Food Research and Technology

Josette Lewis

Josette Lewis

Chief Scientific Officer

Dr. Josette Lewis has worked in agriculture for more than twenty-five years, spanning government, industry, university and non-governmental organizations. Most recently, she led the Environmental Defence Fund’s collaborations with grower organizations, food companies, and policy makers to promote sustainable agriculture practices. Josette led the launch of the World Food Centre at UC Davis, and worked in international business development with Arcadia Biosciences. Prior to that, Josette spent 16 years at the US Agency for International Development. As Director of the Office of Agriculture at USAID, she worked with senior levels of the U.S. government to develop a $1 billion per year global food security initiative. She has served on the US Secretary of Agriculture’s advisory committee on Agricultural Biotechnology in the 21 Century, the Foundation for Agricultural Research’s Food Systems Innovation Advisory Committee, the James Beard Foundation Impact Program Advisory Committee, and is a member of the board of directors for the International Life Sciences Institute Research Foundation.
Josette Lewis

Josette Lewis

Chief Scientific Officer

Gabriele Ludwig

Gabriele Ludwig

Director, Environmental Policy

Dr. Gabriele Ludwig has been working for the Almond Board of California for more than 10 years. Gabriele combines her passion for agriculture and the environment with research and policy. As Director for Sustainability and Environmental Affairs, she was instrumental in the development of the California Almond Sustainability Program and continues to encourage a diverse range of research on almonds and environmental issues.    She is currently a participant of the California Roundtable for Ag and the Environment, Board chair for the non-profit Coalition for Urban/Rural Environmental Stewardship and serves on several government agencies’ advisory committees.  Prior to joining the Almond Board, she worked for the consulting firm Schramm, Williams & Associates in Washington, DC.  She received her Ph.D. in plant physiology from the University of California, Davis and her B.A. in Biology from Wellesley College.
Gabriele Ludwig

Gabriele Ludwig

Director, Environmental Policy

Harbinder Maan

Harbinder Maan

Associate Director Trade Marketing and Stewardship

Harbinder joined ABC in July 2005 as Manager, Food Service and Industrial Marketing. In her position, she is responsible for developing and implementing the Almond Board’s foodservice and industrial marketing programs, including agency management and tradeshow supervision. Her last position allowed her to spend three years working in the non-profit sector for MedicAlert Foundation in Turlock, California, where, in her role as Marketing Manager, she was responsible for developing and executing targeted disease group marketing campaigns. Prior to arriving in the United States from the United Kingdom, she held management positions in brand marketing and business development for United Business Media, Boo.Com Group, Ltd., and Alfred Dunhill. In addition to an engineering degree from the University of Huddersfield, Harbinder holds an MBA from the University of Cambridge. Harbinder is fluent in Punjabi.
Harbinder Maan

Harbinder Maan

Associate Director Trade Marketing and Stewardship

Dariela Roffe-Rackind

Dariela Roffe-Rackind

Director, Europe and Global Public Relations

Dariela joined the Almond Board of California in September 2008. She is responsible for oversight and implementation of market development program activities in the European Region and globally for consumer public relations (PR). Her European responsibilities include planning and managing trade development and marketing programs in Western Europe.   Dariela also oversees global consumer PR program planning for ABC, cross-region coordination, identification of efficiencies and measurement and reporting standards across all regions.   Before joining ABC, Dariela was the Director of the Food Practice at Talk PR/Saatchi & Saatchi and prior to that the Account Director at Porter Novelli UK for ABC's European consumer, trade and health professional PR programs.   During her 20+ year career in both London and New York City, she developed and implemented public relations programs for an array of consumer clients including Absolut Vodka, Masterfoods (M&M’s, Uncle Ben’s, Starburst, Skittles), UNICEF, The Dannon Company, Twinings and Kellogg’s.    Dariela’s work has won a number of awards including the PRCA Evaluation award, O’Dwyers best international campaign and two Scorissimi advertising awards for the Almond Board of California; the ABC European program was also a finalist in the European Excellence Awards. The Global M&M’s campaign she led received a Sabre award for best consumer campaign, and was awarded first prize in the International Galaxy awards for best international public relations campaign, also being named one the "10 product launches you couldn't miss" by PR Week.   Dariela was born in Chile and has lived in Geneva (Switzerland) and New York (USA).  She now lives in St. Albans, UK with her husband and daughter.  She is fluent in English, French and Spanish. 
Dariela Roffe-Rackind

Dariela Roffe-Rackind

Director, Europe and Global Public Relations

Danielle Veenstra

Danielle Veenstra

Senior Manager, Global Stewardship + Impact

Danielle joined the organization in 2013. Prior to that, Danielle studied at San Francisco State University earning a Bachelor of Science in Natural Resource Management and a Bachelor of Art in Geography.   The third generation of a family almond farm in San Joaquin County, Danielle combines her almond industry background with knowledge of natural resource management to provide a unique perspective to the Almond Board. Raised on the family farm, Danielle knows first-hand what it takes to grow almonds and brings that understanding and passion to her work each day.   At the Almond Board, Danielle specializes in production and environmental issues, research, and extension with particular attention to water and honeybees. Her efforts are focused on ensuring that the almond community continues to grow almonds responsibly and sustainably as well as communicating that commitment to the world over.
Danielle Veenstra

Danielle Veenstra

Senior Manager, Global Stewardship + Impact